Part 1 of 7: Setting Up Your First Campaign

Social media ads are a fast, effective way for trades businesses to get noticed, especially by local homeowners searching for reliable professionals. If you’ve never launched an ad before, don’t worry, starting small can lead to big results.

Why it Matters

A well-placed Facebook or Instagram ad can bring in real leads quickly. Even a modest ad budget can generate strong results if your targeting and message are right.

How to Get Started

• Set up a Meta Business Account

• Connect your Facebook and Instagram business pages

• Open Meta Ads Manager and choose a campaign goal (e.g., “Leads” or “Traffic”)

• Define your audience by location, age, and interests

• Set a daily budget—start with $5 to $10

• Create your ad: use a strong photo or short video and write clear, benefit-driven text

Choose a headline like “Need a New Kitchen?” and a Call To Action (CTA) such as “Get a Free Estimate.” Use simple, conversational language that makes people feel comfortable reaching out.

Key Takeaway

Don’t aim for perfection. The key is to get started, learn what works, and adjust your strategy based on real feedback and data.