Part 2 of 7: Choosing the Right Platform for Your Audience

Not every social media platform serves the same purpose. Choosing where to run your ads depends on your audience and what kind of service you offer.

Why it Matters

Facebook and Instagram are both part of the Meta platform, but they have different strengths. Picking the right one—or using both—can improve your ad performance and help you connect with the right people.

Where to Post

• Use Facebook for reaching homeowners, community members, and older age groups. Great for lead forms, quote requests, and local visibility.

• Use Instagram to show off beautiful project photos, timelapse videos, and before-and-after shots. Perfect for younger homeowners or visual inspiration seekers.

Tailor your message to each platform: use a detailed, informative approach on Facebook, and focus on visual storytelling for Instagram.

Key Takeaway

Don’t pick one platform blindly. Use both strategically to showcase your business and reach more potential clients in your area.