Part 4 of 7: Budgeting Smartly for Ad Spend

Marketing doesn’t need to break the bank. You can get strong results on a modest budget if you spend wisely and track performance.

Why it Matters

Throwing money at ads without a plan is a quick way to waste your budget. But with the right strategy, even $5/day can bring in solid leads.

Tips for Smarter Spending

• Start small: $5–$10/day is plenty to begin

• Avoid the “Boost” button—it’s easy but less effective than Ads Manager

• Use Campaign Budget Optimization to automatically shift budget toward top-performing ads

• Focus on campaigns that drive real action—leads, calls, or messages—not just likes

• Check results regularly and reinvest in what’s working

Key Takeaway

Small, strategic ad budgets outperform big, unfocused ones. Track, test, and reinvest for sustainable growth.