Part 5 of 7: Targeting Local Audiences for Maximum Impact

For trades businesses, local visibility is everything. You don’t need to advertise to the whole country—just to the people in your service area who are ready to hire.

Why it Matters

Geo-targeting keeps your marketing budget focused on real opportunities. Ads seen by people outside your area are wasted impressions.

How to Target Smart

• In Ads Manager, set a specific radius around towns like Parry Sound, Bracebridge, or Muskoka

• Exclude locations you don’t serve

• Refine your audience by interests: try “Home Renovation,” “Contractor Services,” or “DIY Projects”

• Layer on age and homeowner status if possible

This ensures your ads are seen by homeowners most likely to need your services.

Key Takeaway

Focus your ad dollars close to home. Smart targeting equals better leads and higher conversion.