Part 3 of 7: Using Videos to Demonstrate Your Expertise

Videos are a game-changer for trades professionals. They allow you to showcase your skills in action, tell your story, and build trust by showing—not just telling—what you do best. Whether you’re framing, finishing, or fixing, video content helps you connect in a powerful way.

Why Video Works

People remember what they see and hear far more than what they read. Video builds confidence in your abilities by showing potential clients exactly how you work. It humanizes your brand, builds familiarity, and lets your expertise shine in a way that still photos can’t always capture.

Types of Videos to Try

1. Project Walkthroughs
   ◦ Take viewers through a completed job, explaining the design, challenges, and solutions. Use it like a virtual tour of your craftsmanship.

2. Tool Tips & How-To Clips
   ◦ Share your knowledge with short clips explaining tool usage, techniques, or material choices. This adds value and positions you as an expert.

3. Safety or Process Tutorials
   ◦ Highlight how you maintain safety on-site or the steps involved in your process. It builds trust and shows professionalism.

4. Client Testimonials
   ◦ Record a satisfied client talking about their experience. This kind of social proof is priceless for credibility.

5. Voiceovers or Captions
   ◦ Add commentary or simple captions to explain what’s happening, especially if you’re posting without sound.

Keep it Simple and Real

You don’t need a professional videographer. A modern smartphone, a tripod, and good lighting can go a long way. Speak naturally and keep it short—60 to 90 seconds is often plenty.

Key Takeaway

Video is your digital handshake—it shows who you are, how you work, and why people should choose you. From walkthroughs to tutorials, even simple videos help trades professionals build trust, attract new clients, and stand out online.