Part 7 of 7: How to Repurpose Content Across Platforms

Creating content takes time—but you can get more out of every piece by repurposing it across multiple platforms. One jobsite photo can become a blog post, Instagram carousel, Facebook post, and part of a YouTube video. Work smarter, not harder.

Why Repurposing is Smart

You don’t need to reinvent the wheel for every platform. Repurposing content saves time, keeps your feed consistent, and helps you reach more people without doubling your effort.

Ideas for Repurposing Content

1. Turn Photos into Slideshows
   ◦ Take 3-4 related images from a job and create a carousel post on Instagram or a slideshow on Facebook.

2. Video Snippets
   ◦ Cut longer videos into short clips for Reels, TikTok, or stories. Add captions to make them more engaging.

3. Behind-the-Scenes into Stories
   ◦ Use quick behind-the-scenes clips as Instagram or Facebook Stories to keep your brand top of mind.

4. Expand on Social Posts
   ◦ Turn popular posts into short blog articles or email newsletters with more detail and extra photos.

5. Testimonials Everywhere
   ◦ A client quote can go on your website, in a video, on social media, and in email marketing.

Key Takeaway

Maximize every piece of content. Repurposing your photos, videos, and testimonials across platforms helps you stay consistent, reach more people, and grow your online presence without burning out.